ALEX's mission is to provide children with quality creative products that foster personal expression and build self-esteem. The best children's activities provide lots of fun and they open a child's mind to new skills, new ideas and new worlds.
We started ALEX in 1986 with a line of high quality basic arts and crafts products for children. Over the years, ALEX has grown and today produces over 650 items in new categories of juvenile toys: bathtub play, imaginative and dramatic play, fashion and jewelry, beach and pool playthings and whimsical children's furniture.
Their attention to quality and design has not gone unnoticed. Many ALEX products have received the most prestigious honors in the industry with awards for their innovative, engaging and outstanding products from a variety of highly recognized magazines and toy review organizations. ALEX products are currently sold worldwide in over 65 countries through specialty retail stores, catalogs and web sites.
ALEX is a lifestyle. ALEX helps start children on a lifetime of learning and discovery. It all begins with a brushstroke . . . it all begins with ALEX!