Bjorn Jakobson founded BABYBJORN in Sweden in 1961 as a family company dedicated to developing innovative products for infants and toddlers. From the beginning, BABYBJORN has placed high demands on safety, quality, function and design on all of its products. The company has always worked closely with industrial designers, medical experts and test institutes to ensure that its products meet the highest functional and safety criteria. Today, the rapidly growing company exports to over 25 countries and has annual sales of SEK 259 million (2004). The company is still family owned and operated and its products are world famous. Developed together with parents and leading medical experts, the BABYBJORN Baby Carrier keeps baby close and warm while allowing mom and dad to carry on with daily activities.