IndiB is a project that Architect and Designer, Beatrice Girelli has had in the back of her mind for quite some time.
Driven by a passion for product design she started designing custom products for Indidesign’s (her own design firm) high end commercial projects. She soon came to the realization that it was easier to design the perfect chair, rug or lamp and have it made, rather than settling for something already available but just not 100% right.
In the summer of 2006, after designing a series of custom rugs for a project, she thought this would be the perfect product to start her new venture and decided that, yes, indeed it was time. The IndiB rug collection was born.